We used to march in the streets. Now you’re supposed to run for a cure, or walk for a cure, or jump for a cure, or whatever it is. So I think the effect of the whole pink ribbon culture was to drain and deflect the kind of militancy we had as women who were appalled to have a disease that is epidemic, and yet, that we don’t even know the cause of.

-Barbara Ehrenreich on breast cancer culture, Pink Ribbons, Inc.