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One of the things that we’ve seen with the emergence of the pink ribbon industry is the construction of breast cancer as a disease that primarily affects middle-class, ultra-feminine white women. And this of course has to do with the fact that corporations are trying to sell products, they’re trying to sell products to a particular and preferred demographic, and this is the kind of image that they think will move those products.”

-Samantha King, author of Pink Ribbons Inc., in Pink Ribbons Inc. (the film)