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“If we look back through history, from anti-colonial movements to the civil rights movement to the feminist movement, people were able to quite nicely combine anger with pride and optimism. What has happened with the mainstream breast cancer organizations is that they have tied themselves so closely with corporations that they have to sell the disease in a particular way, and they feel that if they don’t do that, that they’ll alienate customers, or their potential audience.

-Samantha King, author of Pink Ribbons Inc., in Pink Ribbons Inc. (the film)